UX Research / Information Architecture / Wireframing / High-Fidelity UI Design / Responsive Web Design / Design System
Creative Direction / Concept Development / Prompt Design / AI Image Generation / AI Video Generation / Video Editing / Sound Design
Gohana - A Platform to Buy Traditional Assamese Jewellery.
Gohana - A Platform to Buy Traditional Assamese Jewellery.
A modern web experience celebrating traditional Assamese jewellery.( Academic UX Concept | Personal Redesign )
A modern web experience celebrating traditional Assamese jewellery.( Academic UX Concept | Personal Redesign )
A modern web experience celebrating traditional Assamese jewellery.( Academic UX Concept | Personal Redesign )
Project Overview
Project Overview
Gohana is a concept website designed to showcase traditional Assamese jewellery crafted from Kesa Khon (gold-plated silver). The project aims to preserve cultural heritage by presenting handcrafted jewellery through a modern digital shopping experience while introducing users to the craftsmanship and stories behind each piece.
Gohana is a concept website designed to showcase traditional Assamese jewellery crafted from Kesa Khon (gold-plated silver). The project aims to preserve cultural heritage by presenting handcrafted jewellery through a modern digital shopping experience while introducing users to the craftsmanship and stories behind each piece.
Gohana is a concept website designed to showcase traditional Assamese jewellery crafted from Kesa Khon (gold-plated silver). The project aims to preserve cultural heritage by presenting handcrafted jewellery through a modern digital shopping experience while introducing users to the craftsmanship and stories behind each piece.
Design Objective
Design Objective
The objective was to create an elegant and culturally inspired website that makes traditional Assamese jewellery more accessible to contemporary audiences while maintaining its heritage and authenticity.
The objective was to create an elegant and culturally inspired website that makes traditional Assamese jewellery more accessible to contemporary audiences while maintaining its heritage and authenticity.
The objective was to create an elegant and culturally inspired website that makes traditional Assamese jewellery more accessible to contemporary audiences while maintaining its heritage and authenticity.
Design Process
Design Process
The project followed a structured design process, beginning with planning the website architecture through wireframes before developing high-fidelity interfaces focused on usability, visual storytelling, and product discovery.
The project followed a structured design process, beginning with planning the website architecture through wireframes before developing high-fidelity interfaces focused on usability, visual storytelling, and product discovery.
The project followed a structured design process, beginning with planning the website architecture through wireframes before developing high-fidelity interfaces focused on usability, visual storytelling, and product discovery.
High-Fidelity Wireframes
High-Fidelity Wireframes
High-fidelity wireframes were created to establish the website structure, content hierarchy, and navigation before finalizing the visual interface.
High-fidelity wireframes were created to establish the website structure, content hierarchy, and navigation before finalizing the visual interface.
High-fidelity wireframes were created to establish the website structure, content hierarchy, and navigation before finalizing the visual interface.
Design System
Design System
A visual design system was developed using typography, colours, and reusable interface components inspired by the elegance and craftsmanship of traditional Assamese jewellery.
A visual design system was developed using typography, colours, and reusable interface components inspired by the elegance and craftsmanship of traditional Assamese jewellery.
A visual design system was developed using typography, colours, and reusable interface components inspired by the elegance and craftsmanship of traditional Assamese jewellery.
Final Website Design
Final Website Design
The final interface combines modern e-commerce principles with cultural storytelling, creating a refined browsing experience that highlights the beauty, heritage, and craftsmanship of Assamese jewellery.
The final interface combines modern e-commerce principles with cultural storytelling, creating a refined browsing experience that highlights the beauty, heritage, and craftsmanship of Assamese jewellery.
The final interface combines modern e-commerce principles with cultural storytelling, creating a refined browsing experience that highlights the beauty, heritage, and craftsmanship of Assamese jewellery.
Image Credits: Product images are used as visual placeholders for this concept project. All rights belong to their respective owners.
Image Credits: Product images are used as visual placeholders for this concept project. All rights belong to their respective owners.
Image Credits: Product images are used as visual placeholders for this concept project. All rights belong to their respective owners.