Product Concept / UX Research / UX Strategy / User Persona / UI Design / Mobile App Design / Visual Storytelling
Creative Direction / Concept Development / Prompt Design / AI Image Generation / AI Video Generation / Video Editing / Sound Design
Hastakala - A Platform to sell authentic handcrafted Indian products
Hastakala - A Platform to sell authentic handcrafted Indian products
An app connecting Indian artisans with a global audience through authentic handcrafted products. ( Academic UX Concept | Personal Redesign )
An app connecting Indian artisans with a global audience through authentic handcrafted products. ( Academic UX Concept | Personal Redesign )
An app connecting Indian artisans with a global audience through authentic handcrafted products. ( Academic UX Concept | Personal Redesign )
Project Overview
Project Overview
Hastakala is a concept mobile marketplace designed to connect traditional Indian artisans with a global audience. The platform enables artisans to showcase and sell handcrafted products while sharing the stories, cultural significance, and craftsmanship behind each creation, creating a more meaningful shopping experience.
Hastakala is a concept mobile marketplace designed to connect traditional Indian artisans with a global audience. The platform enables artisans to showcase and sell handcrafted products while sharing the stories, cultural significance, and craftsmanship behind each creation, creating a more meaningful shopping experience.
Hastakala is a concept mobile marketplace designed to connect traditional Indian artisans with a global audience. The platform enables artisans to showcase and sell handcrafted products while sharing the stories, cultural significance, and craftsmanship behind each creation, creating a more meaningful shopping experience.
Problem Statement:
Problem Statement:
Traditional artisans often face challenges in reaching a wider audience, limiting opportunities to showcase their craftsmanship while preserving India's rich cultural heritage in an increasingly digital marketplace.
Traditional artisans often face challenges in reaching a wider audience, limiting opportunities to showcase their craftsmanship while preserving India's rich cultural heritage in an increasingly digital marketplace.
Traditional artisans often face challenges in reaching a wider audience, limiting opportunities to showcase their craftsmanship while preserving India's rich cultural heritage in an increasingly digital marketplace.
Solution
Solution
The proposed solution creates a digital marketplace where artisans can directly showcase handcrafted products through immersive visuals, detailed product information, and cultural storytelling, allowing users to discover authentic Indian crafts while supporting local communities.
The proposed solution creates a digital marketplace where artisans can directly showcase handcrafted products through immersive visuals, detailed product information, and cultural storytelling, allowing users to discover authentic Indian crafts while supporting local communities.
The proposed solution creates a digital marketplace where artisans can directly showcase handcrafted products through immersive visuals, detailed product information, and cultural storytelling, allowing users to discover authentic Indian crafts while supporting local communities.
Design Process
Design Process
The design process focused on understanding the needs of both artisans and buyers, defining key user goals, and translating those insights into an intuitive mobile marketplace experience.
The design process focused on understanding the needs of both artisans and buyers, defining key user goals, and translating those insights into an intuitive mobile marketplace experience.
The design process focused on understanding the needs of both artisans and buyers, defining key user goals, and translating those insights into an intuitive mobile marketplace experience.
User Personas
User Personas
Two user personas were developed to better understand the target audience, their goals, motivations, and pain points, ensuring that design decisions addressed real user needs.
Two user personas were developed to better understand the target audience, their goals, motivations, and pain points, ensuring that design decisions addressed real user needs.
Two user personas were developed to better understand the target audience, their goals, motivations, and pain points, ensuring that design decisions addressed real user needs.
Design System
Design System
A cohesive design system was established by defining colors, typography, icons, and reusable UI components to maintain visual consistency and enhance the overall user experience.
A cohesive design system was established by defining colors, typography, icons, and reusable UI components to maintain visual consistency and enhance the overall user experience.
A cohesive design system was established by defining colors, typography, icons, and reusable UI components to maintain visual consistency and enhance the overall user experience.
Final UI Design
Final UI Design
The final interface combines intuitive navigation with rich visual storytelling, enabling users to explore handcrafted products, learn about their cultural significance, and support artisans through a seamless shopping experience.
The final interface combines intuitive navigation with rich visual storytelling, enabling users to explore handcrafted products, learn about their cultural significance, and support artisans through a seamless shopping experience.
The final interface combines intuitive navigation with rich visual storytelling, enabling users to explore handcrafted products, learn about their cultural significance, and support artisans through a seamless shopping experience.
Image Credits: Product images are used as visual placeholders for this concept project. All rights belong to their respective owners.
Image Credits: Product images are used as visual placeholders for this concept project. All rights belong to their respective owners.