Brand Strategy / Brand Identity / Logo Design / Visual Identity System / Typography / Colour System / Pattern Design / Brand Guidelines / Mockups
Creative Direction / Concept Development / Prompt Design / AI Image Generation / AI Video Generation / Video Editing / Sound Design
Brand Strategy / Brand Identity / Logo Design / Visual Identity System / Typography / Colour System / Pattern Design / Brand Guidelines / Mockups
Tsuki Wisk - Conceptual Matcha Brand
Tsuki Wisk - Conceptual Matcha Brand
Brand Identity Design
Brand Identity Design
Brand Identity Design
Project Overview
Project Overview
Suki Wisk is a conceptual branding project created for a contemporary matcha brand. The project explores how a cohesive visual identity can communicate a brand's personality through thoughtful design, combining modern minimalism with playful elements inspired by Japanese café culture.
Suki Wisk is a conceptual branding project created for a contemporary matcha brand. The project explores how a cohesive visual identity can communicate a brand's personality through thoughtful design, combining modern minimalism with playful elements inspired by Japanese café culture.
Suki Wisk is a conceptual branding project created for a contemporary matcha brand. The project explores how a cohesive visual identity can communicate a brand's personality through thoughtful design, combining modern minimalism with playful elements inspired by Japanese café culture.
Branding Direction
Branding Direction
Tsuki Wisk is a conceptual branding project for a contemporary matcha brand. The identity is designed to evoke a sense of calm, freshness, and mindful living through a refined visual system inspired by nature, organic forms, and modern minimal aesthetics.
Tsuki Wisk is a conceptual branding project for a contemporary matcha brand. The identity is designed to evoke a sense of calm, freshness, and mindful living through a refined visual system inspired by nature, organic forms, and modern minimal aesthetics.
Tsuki Wisk is a conceptual branding project for a contemporary matcha brand. The identity is designed to evoke a sense of calm, freshness, and mindful living through a refined visual system inspired by nature, organic forms, and modern minimal aesthetics.
Developing The Brand Identity
Logo
Logo
The visual direction was established through references inspired by Japanese minimalism, contemporary cafés, organic textures, and calming green tones, helping define the overall personality of the brand.
The visual direction was established through references inspired by Japanese minimalism, contemporary cafés, organic textures, and calming green tones, helping define the overall personality of the brand.
The visual direction was established through references inspired by Japanese minimalism, contemporary cafés, organic textures, and calming green tones, helping define the overall personality of the brand.
Logo Exploration
The Final Branding
The Final Branding
The final logo, tagline, colour palette, and typography came together to form a cohesive visual identity that reflects the brand's modern and approachable personality.
The final logo, tagline, colour palette, and typography came together to form a cohesive visual identity that reflects the brand's modern and approachable personality.
The final logo, tagline, colour palette, and typography came together to form a cohesive visual identity that reflects the brand's modern and approachable personality.
Logo, Color Pallate and the Typography System
Brand Applications
Brand Applications
The identity was applied across a range of mockups to demonstrate how the branding translates into real-world applications while maintaining a consistent visual language.
The identity was applied across a range of mockups to demonstrate how the branding translates into real-world applications while maintaining a consistent visual language.
The identity was applied across a range of mockups to demonstrate how the branding translates into real-world applications while maintaining a consistent visual language.
Logo, Color Pallate and the Typeface
