Visual Direction / Script Refinement / Prompt Design / AI Image Generation / AI Video Generation / Video Editing
Creative Direction / Concept Development / Prompt Design / AI Image Generation / AI Video Generation / Video Editing / Sound Design
WillWise - A Modern Digital Will Platform
WillWise - A Modern Digital Will Platform
AI-Assisted Social Media Videos
AI-Assisted Social Media Videos
AI-Assisted Social Media Videos
Project Overview
Project Overview
Willwise is a digital platform that enables users to create, update, and securely manage their wills anytime, making estate planning more accessible without the traditional complexities of legal paperwork. Working from campaign briefs and scripts provided by the client, I translated each concept into engaging AI-assisted videos, refining the storytelling where needed while leading the visual execution from concept to final edit.
Willwise is a digital platform that enables users to create, update, and securely manage their wills anytime, making estate planning more accessible without the traditional complexities of legal paperwork. Working from campaign briefs and scripts provided by the client, I translated each concept into engaging AI-assisted videos, refining the storytelling where needed while leading the visual execution from concept to final edit.
Willwise is a digital platform that enables users to create, update, and securely manage their wills anytime, making estate planning more accessible without the traditional complexities of legal paperwork. Working from campaign briefs and scripts provided by the client, I translated each concept into engaging AI-assisted videos, refining the storytelling where needed while leading the visual execution from concept to final edit.
Visual Development
Visual Development
Each campaign began with a script and creative brief provided by the client. My role focused on translating these narratives into compelling visual stories through AI-assisted production. This involved developing the visual style, creating characters and environments, refining prompts, generating video sequences, and editing the final output. Where appropriate, I also refined parts of the script to improve pacing and visual storytelling.
Each campaign began with a script and creative brief provided by the client. My role focused on translating these narratives into compelling visual stories through AI-assisted production. This involved developing the visual style, creating characters and environments, refining prompts, generating video sequences, and editing the final output. Where appropriate, I also refined parts of the script to improve pacing and visual storytelling.
Each campaign began with a script and creative brief provided by the client. My role focused on translating these narratives into compelling visual stories through AI-assisted production. This involved developing the visual style, creating characters and environments, refining prompts, generating video sequences, and editing the final output. Where appropriate, I also refined parts of the script to improve pacing and visual storytelling.
Art Style Exploration
Before producing the final campaigns, multiple visual styles were explored to determine the direction that best aligned with Willwise's brand and storytelling. Three approaches were developed and evaluated, helping establish a consistent visual language for future video content.
Before producing the final campaigns, multiple visual styles were explored to determine the direction that best aligned with Willwise's brand and storytelling. Three approaches were developed and evaluated, helping establish a consistent visual language for future video content.
Before producing the final campaigns, multiple visual styles were explored to determine the direction that best aligned with Willwise's brand and storytelling. Three approaches were developed and evaluated, helping establish a consistent visual language for future video content.
Realistic
Animated
Claymation (final)
Featured Films
Featured Films
Building a Legacy
Building a Legacy
A story following a woman from humble beginnings as she builds a successful life and business, encouraging viewers to consider how their wishes and legacy would be protected if they were no longer there.
A story following a woman from humble beginnings as she builds a successful life and business, encouraging viewers to consider how their wishes and legacy would be protected if they were no longer there.
A story following a woman from humble beginnings as she builds a successful life and business, encouraging viewers to consider how their wishes and legacy would be protected if they were no longer there.
Health Can't Predict Tomorrow
Health Can't Predict Tomorrow
A campaign centred around a routine health check-up where everything appears perfectly normal, reminding viewers that life can change unexpectedly and highlighting the importance of planning ahead while there is still the opportunity.
A campaign centred around a routine health check-up where everything appears perfectly normal, reminding viewers that life can change unexpectedly and highlighting the importance of planning ahead while there is still the opportunity.
A campaign centred around a routine health check-up where everything appears perfectly normal, reminding viewers that life can change unexpectedly and highlighting the importance of planning ahead while there is still the opportunity.
More Than Memories
More Than Memories
A family-centred story where a misplaced piece of jewellery is eventually found through information recorded in a digital will, illustrating how documenting important wishes can help loved ones preserve what matters most.
A family-centred story where a misplaced piece of jewellery is eventually found through information recorded in a digital will, illustrating how documenting important wishes can help loved ones preserve what matters most.
A family-centred story where a misplaced piece of jewellery is eventually found through information recorded in a digital will, illustrating how documenting important wishes can help loved ones preserve what matters most.